01
In pursuit of the unknown
That’s just ignorance.
True confusion begins after mastery,
When every known
formula is exhausted,
And you’re forced to plunge into the unknown.
We don’t hand out answers.
We pose questions.
We make you confused—
02
Change is the only constant
What is cutting-edge technology?
It’s no longer about
being the industry standard
or guarding proprietary tools.
It’s about...
adaptability
We blend diverse tools
and craft bespoke integrations.
We are technological nomads—
scavenging the industry’s wildest frontiers.
03
Designed from the ground up.
Interactivity isn’t a feature.
It’s a language—
just as fundamental as visual language.
Where color and composition shape emotion,
interactivity shapes
anticipation,
decision-making &
immersion.
Yet too often, it’s treated as
isolated
features,
an
optional
layer.
But we design interaction from the ground up.
We speak the native tongue of interactivity.
“What is important is to spread confusion,
not eliminate it.”
— Salvador Dalí
© ConFusion Lab 2025
confusionlab.com / kihaahn.com
Concept, Design, & Prototype
By Kiha Ahn